So you've seen television ads. Suppose there's a television ad for a drug, or a car, or something. In a market society, what you would have is a description of the properties of the commodity because then you get what are called Ôinformed consumers making rational choices.' But that's not what you get. What you get is forms of delusion because the business wants to create uninformed consumers, who make irrational choices. That is, they want to undermine markets. Which is very much like the political system. You want an electorate, which is uninformed and makes irrational choices under modern democracy, so the whole kind of ideology is so remote from reality that it's almost impossible to discuss.