Interestingly, exactly the same problem afflicts Al-Jazeera Arabic, which has never been profitable, and has to be heavily subsidised by the emir of Qatar, even though it is the most popular news channel in the Arab world. Western analysts usually ascribe Al-Jazeera Arabic’s problems to the fact that it is an independent broadcaster trying to operate in the undemocratic environment of the Middle East. What does this suggest about Al-Jazeera English’s problems?
Clearly, any fledgling commercial media organisation – if it did not already understand the commercial imperatives facing a broadcaster in the West – would have been able to draw obvious conclusions from Al-Jazeera English’s treatment. In fact, one could plausibly argue that Al-Jazeera is starting to draw the right conclusion itself, toning down its own coverage to ensure it does not sound too much like its more “controversial” Arabic sister channel. And it may yet choose to make further compromises in the hope of gaining entry to the US market.
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